Editor’s Take: Improve Customers’ Experience

Certainly, there always have been exceptions to the notion that retail shopping is a drag. Nordstrom, Saks, Neiman Marcus and plenty of specialty boutiques always make you feel comfortable.

So, since few catalogers can compete effectively on price, they run the risk of losing their competitive edge with regard to the consumer shopping experience. Time to rewrite the rule books a bit. “Bluntly put,” says Joe Chung, CEO of interactive e-commerce solutions provider Allurent, “the paper catalog experience translated into electronic format is no longer going to cut it.”