Editor’s Take: Desperate or Shortsighted?

I wonder if a good number of marketers are seriously concerned their companies won’t survive beyond January if they don’t reach reasonable sales levels. Not good. Sorry, but for this one, I’m quite pessimistic: 2.

Outlook
If you’re lucky enough to be part of a business that sells recession-proof goods, you may be less impacted than others. You may even come out ahead. But the reality may be that some readers face a make-or-break holiday season.