Editor’s Take: Desperate or Shortsighted?

Overall, this seems par for the course, but I expect more marketers to make larger cuts next year. I’m about neutral: 5.

Biggest Economic Worries: We also asked what your biggest worry is this year in light of the faltering economy. The fact that the largest group, 52 percent, said their main concern was a lack of sales struck me as a bit shortsighted. Sure, it’s all about the sales, stupid, but the other answers carried more of an eye toward the future with them. They were rising printing and mailing costs (cited by just 13 percent), an inability to prospect aggressively (17 percent) and having to cut staff (17 percent).