Editor’s Take: Desperate or Shortsighted?
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Paul Miller
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Holiday Sales Projections: Although the smallest percentage of readers (19 percent) were planning on a “decent size” increase, 26 percent were planning for a slight increase, 29 percent expected flat sales and 26 percent planned for a decrease.
All things considered, these numbers are reasonably encouraging. Consumers still are going to buy holiday gifts, but they’re likely to spend less and opt for the more practical. Here, I’m cautiously optimistic: 7.
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