Editor’s Take: Charts, Change and a Little Controversy

A True Resource

A lot of charts showcase the biggest in their fields, yet those toward the top aren’t always on an upward growth plane. But consistent with our mantra to be your partner, the Catalog Success 200 is a very valuable resource tool for catalogers, because it tracks the fastest growing housefiles. And it's no secret in this business that a cataloger’s housefile is its lifeblood. Renting lists from comparable catalogers or even competitors isn’t appealing when the list’s recent growth has been flat. Renting a list that has grown by, say, 25 to 50 percent over the past year is.