Editor's Note: Goodbye ROI Report, Hello Total Retail Report!
Don't be on the lookout for your issue of ROI Report on Monday. You won't get it.
Instead, your inbox will contain the first issue of Total Retail Report. That's right, Retail Online Integration (ROI) has rebranded to Total Retail.
The new name is the byproduct of a rebranding initiative we've undertaken that involves changing our content and design to reflect what the brand has grown into over the past five years since ROI and the ROI Report launched. No longer is our focus just around the integration of retail channels; it's about that and so much more — retail strategy, retail superstars and disrupters, retail technology and innovation, omnichannel retail, and so much more!
Our new name also reflects what you've become as retailers today. Most likely, you're no longer dedicated to just one job function at your company. Rather, you're involved in all facets of the business, from marketing to merchandising to IT to fulfillment and more. Hence the name, Total Retail.
Our e-newsletter, Total Retail Report, will continue to be your go-to source for the latest news, analysis and coverage of all things retail, keeping you "in the know" on everything from e-commerce to mobile to fulfillment to merchandising and more. It will also continue to sharpen your retail know-how with information about the latest technology and trends, up-to-the minute news about the fast-moving world of retail, and tactical advice and tips.
On the magazine side, Total Retail will publish four issues per year (Winter, Spring, Summer, Fall). We'll be keeping some of our most-loved features and cover stories — e.g., The Top Women in Omnichannel Retail, The 100 Fastest-Growing Retailers, Retailer of the Year, Top 50 Tips — while also introducing even more great content, such as the Top Retail Game Changers, which will be the cover story in Total Retail's debut issue this summer.
Total Retail's content will be strategic and topical, focusing on hot-button issues. And the design will be top notch. Think "sexy" vs. "texty" — more white space; better visuals; and an overall cleaner, more modern look and feel.
Total Retail isn't all about the printed page. We'll continue to produce top-quality live and virtual events, and a content-rich website (mytotalretail.com). The bottom line: Total Retail will serve all the needs of you, our readers!
I hope you're as excited about our future as I am!
Please let me know your thoughts on the rebranding. I'd love to hear them! Either contact me at mcampanelli@napco.com or via the comment box below.
