Editor's Note: Check Out Total Retail's 2018 Game Changers!
Total Retail is excited and proud to bring you its fourth annual Game Changers issue, sponsored by Emarsys. The goal of this issue is to highlight the entrepreneurs and startup businesses that are disrupting the traditional retail industry, whether it be it through digital innovation, unique product, enhancements to the supply chain, or a multitude of other ways.
The Total Retail editorial team has identified and interviewed six “game changers” that are blazing a new path in retail — one that others might want to consider following. In addition to learning more about these unique companies, this issue serves as a resource to help you get to know the people that are disrupting the industry. Not only will you get insights into their business acumen — e.g., how they’re planning to scale their companies for growth, what their leadership styles are, what they’re forecasting for the retail industry in 2019 — but you’ll also get a rare look into their personalities, from the books and movies they love to their favorite vacation spots.
Here’s a brief look at this year’s Game Changers:
- Dirty Lemon: Founded by Zak Normandin, this New York City-based beverage company makes its products available for purchase exclusively via text message.
- Jenzy: Started by two former teachers, e-commerce app Jenzy makes shopping for kid’s shoes a whole lot easier through its proprietary fit technology.
- Madison Reed: This company, named after founder Amy Errett’s daughter, offers women the opportunity to make luxurious, at-home hair color with healthy ingredients (it’s also recently expanded into in-store Color Bars).
- Rothy’s: This San Francisco-based startup turns plastic water bottles into trendy women’s shoes, which it sells via its website and a brick-and-mortar store in its hometown.
- STATE Bags: This online and wholesale seller of backpacks, totes and bags for women, men and kids has built its business around a get one, give one model — for every STATE bag purchased, the company hand-delivers a backpack filled with school supplies and tools for success to a local child in need.
- The Groomsman Suit (TGS): Started by best friends, the online retailer sells affordable groomsmen suits that cost less than a rental tuxedo. TGS is trying to save men from ever having to rent a tuxedo again.
While these companies are different in their approaches, they do share a common bond: they’re upending the status quos in their particular verticals by creating new and exciting products, services and business models. I’d venture to say there’s a lot that you can learn from them.
For more valuable insights on these dynamic entrepreneurs and startup businesses, download our Game Changers report today!
