Edible Arrangements Names New Chief Marketing Officer

Edible Arrangements announced that Kaitlin Reiss has been named chief marketing officer of the world's largest franchisor of shops offering creatively designed, fresh cut fruit arrangements and treats. Reiss has been with the company for 12 years, and most recently served as vice president of marketing and e-commerce.

“There are not many people that know Edible better than Kaitlin,” founder and CEO Tariq Farid said in a company press release. “She has lived it every day for over a decade, and her deep understanding of the brand, as well as her ability to anticipate and respond to emerging industry trends, make her the perfect person for this critical position as we prepare to enter a new phase of growth.”

Reiss joined Edible Arrangements as a marketing coordinator in 2005 when the brand had only 50 locations. She quickly established herself as a creative leader during her career at Edible Arrangements.