Economist Offers Multichannel Retailers Recession Insights, Post-Recession Action Plan

After Boomers, Who’s Got Money?
What’s more, many retailers also will have to change their approaches to the customer demographics they seek going forward. “We’re seeing a very different demographic change,” Steidtmann said. “The ’90s were such a great decade because they saw the peak of the baby boomer generation at peak income period. They bought second homes and peaked in their own careers and productivity — all of which created a dynamic and fast-growing economy.”