Prospecting: eBay Goes Green to Attract Environmentally Conscious Buyers

"We at eBay are constantly looking for ways to show our community of 90 million users that their shopping decisions can have real environmental impact," said Amy Skoczlas Cole, director of the eBay Green Team, in a company press release.

The green microsite's launch in early March was just the latest move in eBay's push to attract environmentally conscious shoppers. In February, the company 
inked a deal with RecycleBank, a recycling rewards and loyalty program provider, to reward consumers for recycling and reusing what already exists in the world today.