Earning Consumer Trust in the Age of Data Security

For retailers, it's critical to develop overall payment and consumer data protections, as well as clear descriptions of what data can be collected and how it will be used in an overarching strategy. As this is defined, retailers will gain better insight into consumer engagement and how best to interact with them. A clearly articulated strategy can help support developing the funding to mitigate the technology and business investments for building a trusting relationship with consumers.