Earning Consumer Trust in the Age of Data Security

The amount of fraud is unlikely to decrease anytime soon. As soon as new payment services and methods are introduced, such as Europay, MasterCard, Visa (EMV) credit cards also known as chip-and-pin, fraudsters will find new ways to violate security. For example, online fraud may surge after EMV chip card rollout, according to Tony Mecia of CreditCards.com. While chip-and-pin will reduce counterfeit payment cards, the fraud will move to new places of vulnerability.