Earning Consumer Trust in the Age of Data Security

Many of the emerging payment alternatives are requesting personal information including name, address and social security numbers that haven't previously been a traditional part of the exchange of payment for goods and services. According to Verizon's 2014 Data Breach Investigations Report, there were almost 150 retail data breaches in 2013 with confirmed data loss — and that's just the most recent report available. Understanding the total extent of the breaches is challenging because retailers may not be aware of or know for sure what was taken. The extent of the exposure and fallout extends beyond fraudulent use of a credit card. Signing up for a loyalty card with a bank check or driver license exposes consumers to additional avenues of fraudulent activity.