e-Tail Attendees See Advanced Testing, Greater Confidence in Their Sites for ’08

* 54 percent of Web marketers are performing A/B and/or multivariate tests to gauge the effectiveness of their Web pages, with 75 percent of that group only running A/B tests; and

* 33 percent indicated they launch A/B and multivariate tests on a monthly basis; 31 percent are testing on a weekly basis and 17 percent test daily.