E-mail Webinar, Part 2: Play Up Links, Be Consistent with Type and Coordinate Landing Pages
By
Joe Keenan
, Senior
and Catalog Success
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4. Each message should have a goal. Before sending an e-mail blast, the following goals should be met, according to Ayan: Have
* an objective;
* a targeted audience;
* a desired response;
* a background and benefits;
* other requirements; and
* a design requirement.
Without knowing what you’re looking for in an e-mail campaign, how could you know if it’s successful or not? he asked.
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