E-mail Webinar, Part 2: Play Up Links, Be Consistent with Type and Coordinate Landing Pages
By
Joe Keenan
, Senior
and Catalog Success
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* Offer discounted sales items through a link; and
* Offer promotional items for a percentage off through a link.
2. Be consistent with type, images and rich media. Ayan gave the following type, images and rich media tips:
* E-mail width should be kept less than 600 pixels;
* Avoid JavaScript;
* Don’t overdo the message by putting too many different types of fonts, images and colors on the same page at the same time; and
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