E-mail Webinar, Part 2: Play Up Links, Be Consistent with Type and Coordinate Landing Pages
By
Joe Keenan
, Senior
and Catalog Success
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* Convey a sense of e-mail exclusivity: “Not available in the catalog, only available through this e-mail offer”;
* Use links to include audio/video files in e-mails. Ayan said he finds this much more effective than trying to embed these files in the message;
* Call to action with a product tie-in — give consumers the opportunity to buy something;
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