E-mail Webinar, Part 2: Play Up Links, Be Consistent with Type and Coordinate Landing Pages

Continuing our coverage of the recent webinar presentation, “Top Ten Things You Need to Know About E-mail Creative” given by Jordan Ayan, CEO of e-mail service provider SubscriberMail, this week we focus on tips Ayan provided the audience on links and calls to action; type, images and rich media; viral opportunities and more.