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The number of marketing e-mails being sent to consumers continues to increase, finds a recent survey. U.S. retailers and wholesalers will send 158 billion marketing e-mails this year, a number likely to grow 63 percent to 258 billion in 2013, Forrester Research predicts. But the increase in volume hasn’t translated into an increased reliance on testing.
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- Companies:
- Forrester Research Inc.
- Internet Retailer
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