E-mail Strategy: Effective Ways to Select an E-Mail Marketing Vendor

3. Plan for growth. You want the vendor to meet your current needs, but you also need a firm that will anticipate your growth for the next 12 to 14 months and be able to keep up with it. You don’t want to have to start over with a new firm in a few months because your first choice couldn’t handle your company’s growing e-mail needs.