E-Mail Proves a Positive Influencer on Offline Purchase Decisions
Sixty-two percent of respondents to a recent survey conducted by marketing services firm Epsilon said the permission-based e-mail they receive from consumer package goods (CPG) companies has a direct impact on offline activities such as making purchases and shopping habits.
The survey was conducted in October and polled 1,517 consumers. Here are some more results:
- Companies:
- Epsilon
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