E-mail Marketing: What Works Now

Whatever your reason for considering moving to this enhanced medium, you need to make it work for you. Below are a few factors for consideration.

Technically Challenging

Be prepared for extra back-end work with a more high-tech solution. FloNetwork (along with the majority of e-mail vendors today) uses a “sensing technology” that can determine who can receive these rich text messages. You must be sure your customers can look at the message you’re sending. Accidentally delivering a machine-freezing e-mail to a customer’s in-box is not the way to her heart.