E-mail Marketing: What Works Now

Reggie Brady, vice president of strategy and partnerships for New York City-based e-mail marketing vendor FloNetwork, says two of her most prominent catalog clients—J. Crew and Omaha Steaks—prefer to send image-embedded messages.

“We know that, looking across e-commerce clients generally, [catalogers] will get three times the click-throughs [with HTML] than with text,” she explains. “That’s no surprise; a picture is worth a thousand words.”