E-mail Marketing: What Works Now

Don’t forget to coordinate off-line and online communications. This is an area where one point of purchase can strengthen another. Marketing channels are only as rigidly defined as you want them to be. And don’t forget that your e-mail should relate to what you delivered to the customer’s front door. Shop2U does an annual plan and a more detailed quarterly plan with its clients, which is then matched to a company’s print catalog plan.