E-mail Marketing: What Works Now

HTML vs. Text

The most basic upgrade for plain old e-mail messages uses Hypertext Markup Language (HTML), the native tongue of the World Wide Web. HTML allows creation of text-and-graphics pages that are far more attractive than plain text.

By and large the industry is moving toward HTML-coded e-mails as the standard. Effective catalog selling demands high-quality images, and the same goes for e-mail marketing. Plain text messages don’t always cut it.