E-mail Marketing: What Works Now

“Wherever consumers see value, there’s a very good response rate,” he says.

Making some offers Web-exclusive also comes into play when you need to move merchandise fast. FloNetwork’s Brady says Omaha Steaks has found a niche in e-mail marketing with promoting overstocks. She says it’s not uncommon for a cataloger to spend months figuring out the best strategy for unloading excess inventory. By utilizing its e-mail list, Omaha can now offer an immediate rebate on overstock products, a huge benefit to a cataloger specializing in perishable food items. Brady adds that this kind of rebate would never comprise the whole marketing message but would be one of three offers contained in the e-mail.