E-mail Marketing: Tips on How to Get Your E-mails Delivered

* Make sure your DNS entry is accurate. If an ISP is checking for forgeries, it will often use forward and reverse DNS lookups on messages to track the IP addresses that go with it.

The whitepaper also offers some reasons to be encouraged when asked to remove an address:

* Your list can remain active and responsive. If you process the request quickly, you’re complying with the federal CAN-SPAM law and you’re keeping your list full of recipients who want your information and are more likely to buy your product.