E-mail Marketing: Tips on How to Get Your E-mails Delivered

Your e-mail is legitimate, but it might be getting blocked because some ISPs think it’s spam. In many cases, that’s probably because ISPs can’t be sure of who you are.

This and other e-mail deliverability issues Lyris Technologies addresses in its recent white paper, “The Role of DNS, Unsubscribes and Bounces in E-mail Deliverability.” The e-mail marketing and delivery solutions provider notes that many ISPs offer several tips for helping the ISPs verify your identity.