E-mail Marketing: Three Ways to Boost Revenue on Transactional E-mails

2. Use the customer’s name in the body of the message. Simple personalization, such as including customers’ first and last names, can triple conversion on e-mails with offers. But 44 percent of marketers aren’t using any kind of personalization in transactional e-mails, Silverpop’s study notes.

3. Sell, sell, sell. The biggest advantage that transactional e-mails have is that customers trigger the messages themselves, so they’re expecting to receive these e-mails and are likely to open them. “The timeliness of promotional offers that transactional messages [contain],” Silverpop notes “can generate significant revenue at little additional cost.”