E-mail Marketing: Three Ways to Boost Revenue on Transactional E-mails

1. Keep your name in the subject line. Eighty-six percent of marketers analyzed in Silverpop’s study included their company name in the subject lines of transactional e-mails. This is important not only for brand identity, but what’s more, e-mails with a company or brand name in the subject line have open rates about 7 percent higher than those that don’t, according to Silverpop. And because online shoppers often are making purchases from several different retailers, it’s helpful for them to be able to quickly spot your company’s receipt.