E-mail Marketing: Three Ways to Boost Revenue on Transactional E-mails

Given that properly targeted offers in transactional e-mails can generate as much as $500,000 in additional annual revenue, according to JupiterResearch, this channel seems rife with potential. And in its recent report, Silverpop revealed the following best practices that can be used by merchants sending transactional e-mails to enhance the customer experience and boost revenue: