E-mail Marketing: Three Tips to Improve Opt-in E-mail Results

2. Set expectations for the type and frequency of communications. Whether you choose to reveal this information to your prospects on the sign-up page or in your first welcome message, letting them know how often to expect an e-mail from you is the first step in establishing a rapport.

3. Remind prospects they requested your messages. Because your prospects daily receive myriad message in their inboxes, it’s important to let them know they’ve opted in to receive messages from you in the very first communication you send. To ensure they really want to receive your e-mails, provide them with a chance to confirm their e-mail subscriptions in the welcome e-mail, Topica points out.