E-mail Marketing: Three Keys to Successfully Maintain a Good E-mail Reputation

2. Develop a sound e-mail sending infrastructure. Spammers often redirect bounces from the bad addresses they’ve e-mailed to spoofed, non-functional or non-existing e-mail addresses.”Legitimate e-mailers are expected to be capable of receiving the volume of bounces that typically accompany any high-volume e-mail campaign,” notes the white paper. Automated reputation systems or mailbox provider abuse desk professionals often consider not accepting error replies for bounced e-mail addresses as suspicious and may not accept future e-mails from those sources. You should be able to receive at least 90 percent of messages that are bounced back to you.