E-mail Marketing: Three Keys to Getting Your E-mails Opened and Read

Many e-mails consist of a series of images. With many ISPs using image-blocking for e-mails that have any problems (authentication, too many bounces, too many spam complaints, content filters). So a perfectly craft e-mail winds up looking like a series of the dreaded red “x’s.”

2. Establishing an appropriate “from” line at the outset of your program is really important. This is your chance at branding and the number 1 factor as to whether your e-mail will be read