E-mail Marketing: Three Keys to Getting Your E-mails Opened and Read

By Reggie Brady

In a session I led on May 21 during the ACCM Conference in Boston on building an e-mail program, I emphasized the basics of e-mail. Below are three key takeways.

1. Can your readers really see your message? A quick audit I did showed that catalogers have fabulous e-mails. But the sad news is that many readers won’t be able to see them. Too many catalogers aren’t using the appropriate creative and design techniques.

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Reggie Brady Author's page Regina (Reggie) Brady is president of her own e-marketing and direct marketing consultancy, Reggie Brady Marketing Solutions. She is a leading authority on Internet direct marketing and has held executive positions in Internet marketing at FloNetwork Inc. (subsequently acquired by DoubleClick), Acxiom/Direct Media and CompuServe.