By
Reggie Brady
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In a session I led on May 21 during the ACCM Conference in Boston on building an e-mail program, I emphasized the basics of e-mail. Below are three key takeways.
1. Can your readers really see your message? A quick audit I did showed that catalogers have fabulous e-mails. But the sad news is that many readers won’t be able to see them. Too many catalogers aren’t using the appropriate creative and design techniques.
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