E-mail Marketing: Three Effective List-building Techniques

1. Search engine marketing: More than 50 percent of marketers say that search marketing is a moderately to highly successful method of building their e-mail lists, Silverpop officials reveal. These programs work best when paid search landing pages include an e-mail registration form with easy accessibility and visibility. Because organic search results can send customers to just about any page on your site, it’s important to include e-mail registration pages on every page, the whitepaper’s authors stress.