E-mail Marketing: Seven Ways to Get Whitelisted

6. Set up authentication, reputation and certification schemes. To help ensure your messages make it to the inbox, authenticate them through one or more of the following standards: Sender Policy Framework, Sender ID and DomainKeys. Whitelists typically require a sender to be authenticated by one or more of these standards. It also helps to take advantage of reputation and accreditation services offered by such companies as Goodmail, Sender Score and Habeas. This only will enhance your profile for possible whitelisting.