E-mail Marketing: Seven Ways to Get Whitelisted

1. Remain at the same address. Whitelists generally require you to send from the same Internet Protocol (IP) address for at least three to six months. Spammers typically jump from IP to IP to avoid detection, so make sure you e-mail from the same address for an extended period of time.

2. Quickly remove complainers from your list. ISPs take into account your complaint rate (i.e., recipients who hit the “this is spam” button). Remove these complainers immediately from your list, as you likely will be required to fall within established thresholds to get on a whitelist.