E-mail Marketing: Segment Your Customers With an E-mail Campaign Tree

Each group should be marketed to differently, notes Adams. Send e-mails that speak to each customer’s area of interest. He cautions marketers to give their customers a few weeks between questions, so they don’t feel pestered. Continue to market to them during this time but stay relevant, he says. “When [the survey is] conducted properly, your customers will greatly appreciate this questioning and won’t find it intrusive, especially if you assure them of this fact with an obvious link to your privacy policy.”