E-mail Marketing: Segment Your Customers With an E-mail Campaign Tree

Ask a second question regarding favorite coffee blends in a follow-up e-mail with four more responses.

Once you have answers to those questions, customers begin to branch off into segments. Counting answers to the first question, you now have 16 preference combinations. A third question might ask what factors your customers think are important when purchasing coffee. Another four possible answers will result in 64 preference combinations.