E-mail Marketing: Segment Your Customers With an E-mail Campaign Tree

Say you’re a coffee merchant with 100,000 subscribers to your e-mail newsletter. Ask three questions in three separate e-mails. First ask your subscribers/customers what they purchase your products for and provide four possible answers: personal use, as gifts for others, restaurant use or office use. When your subscribers respond, you’ll now have a segmented list of five separate groups, i.e., customers who didn’t respond at all, and one group for each answer to your question.