E-mail Marketing: Segment Your Customers With an E-mail Campaign Tree

E-mail provides a one-to-one marketing medium that allows you to deliver a message directly to individuals, speaking to their specific interests, needs and desires, notes Mike Adams, founder and president of e-mail marketing software provider Arial Software. In “Permission Wave,” a guide to effective permission-based e-mail marketing, Adams explains how you can learn a lot about your customers by asking just a few questions via e-mail. He gives the following example: