By
Joe Keenan
, Senior
and Catalog Success
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Chalif ended his presentation by giving five factors he believes are essential to get the most out of your transactional messages:
1. data and process integration;
2. dynamic message assembly;
3. real-time delivery;
4. visibility into results, bounce management; and
5. flexibility (replacing templates, changing orders).
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
Senior
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Catalog Success
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