By
Joe Keenan
, Senior
and Catalog Success
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Other best practices offered by Chalif included the following:
* Make messages relevant to recipients beyond mere info on an offer or an interaction on the Web site;
* HTML vs. text vs. hybrid vs. multipart — evaluate what is best for your audience (e.g., if a majority of your audience uses mobile devices, then a text version is probably the better option since many HTML messages will not translate well on a mobile device);
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