By
Joe Keenan
, Senior
and Catalog Success
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First, Bower of Wetpaint listed five factors to always consider before sending a transactional e-mail.
1. Every user interaction is a potential transactional e-mail;
2. Make your transactional e-mail timely; these messages should arrive when customers are most engaged with your product or company;
3. Keep the content fresh. Wetpaint rotates content blocks each time customers receive transactional e-mails (e.g., Top 10 wikis, wild and wacky wikis, wiki of the day);
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