By
Joe Keenan
, Senior
and Catalog Success
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Making your transactional e-mail more than a simple purchase receipt or shipping order was the dominant theme of StrongMail’s recent Webinar, “New Trends in Transactional E-mail.” Presenters Ivan Chalif, senior product manager at StrongMail Systems, an e-mail software delivery, tracking and management firm; Kevin Flaherty, vice president of marketing for Wetpaint, a supplier that powers wikis, blogs, forums and social networks; and Kimberly Bower, Wetpaint’s e-mail marketing manager, discussed how to take advantage of every transactional e-mail, a key moment when consumers are most engaged. The panel provided the audience with several tips to make the most of transactional e-mails.
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