E-mail Marketing: Message Content Not The Only Hold-up For Marketers

“Marketers who adopt authentication protocols such as DomainKeys, SPF and SenderID, and who actively manage their sender reputation with deliverability best practices,” said Dave Dabbah, Lyris’ senior director of marketing, “are able to reach the inbox with their campaigns, giving them a distinct advantage over other marketers that lack deliverability know-how.”