E-mail Marketing: Message Content Not The Only Hold-up For Marketers

Message content is not a major cause of deliverability challenges for most e-mail marketers, according to the Lyris EmailAdvisor ISP Deliverability Report Card for the first fiscal quarter of 2007. More than 1,705 unique e-mails were tested against the widely accepted Spam Assassin open source project. The average content point score of these unique e-mails was 1.04 — well below the filter’s generally accepted spam identification level of 3.0 or higher.