E-mail Marketing: Message Content Not The Only Hold-up For Marketers

In the ongoing struggle for e-mail marketers to have their messages land in consumers’ inboxes rather than in their spam filters, it’s been widely assumed that message content is the main reason ISPs filter legitimate e-mail marketing messages. But the findings from the recently released Lyris EmailAdvisor study may go a long way in changing the mind-sets of many e-mail marketers.