E-mail Marketing: Make Your E-mail Campaigns More Effective

* Test resending e-mails within 48 hours. Reiser pointed to a case while she was director of marketing for Brylane Home, a home furnishings catalog. “Brylane resent e-mails to customers who didn’t respond within 48 hours and saw an increase in response of 50 percent to 80 percent,” she said.